The “Vidrados no Ambiente” campaign is an initiative by Electrão and Maiambiente aimed at raising awareness among the HORECA sector about the importance of sorting and recycling glass packaging. Targeting hotels, restaurants, and cafés, this campaign seeks to mobilize one of the sectors that generates the most of this type of waste, encouraging more sustainable practices and helping to increase the amount of glass sent for recycling.

With a strong community-based focus, the project emphasizes on-the-ground awareness-raising efforts at hundreds of establishments, promoting concrete changes in sorting habits. The initiative also underscores the importance of glass as an infinitely recyclable material and the crucial role this sector plays in meeting national and European targets, highlighting that increased recycling depends, to a large extent, on the active involvement of these stakeholders.