The event celebrating Electrão’s 20th anniversary marked two decades of work promoting recycling, bringing together various stakeholders to reflect on the Association’s history and impact. The initiative highlighted the evolution of recycling across the three waste streams (packaging, batteries, and used electrical equipment), showcasing the results achieved along the way.

To reinforce this narrative, various communication materials were developed that blend history and awareness-raising, including videos on the association’s history, testimonials, campaigns, and sorting processes, as well as an exhibition dedicated to the 20th anniversary. The celebration also extended to the digital realm, with the creation of content for social media, a digital book, and an online page, consolidating Electrão’s commitment to continuing to inform and mobilize the public for proper waste separation.