Communication and Awareness

It is through campaigns, news media and social media that Electrão shows the importance of recycling.

16
Campaigns held
26
Events
840
Posts
1 133
News
+13.1 k
Impacted people
+7.9 million
Online Impressions
+70 k
Online Interactions
+5.4 k
Financial return

Campaigns

Communication to change recycling behaviours

Separating to recycle starts with the action of each and every one of us. Awareness-raising and education are at the core of Electrão's work, which promotes various campaigns for different audiences, with the aim of reaching out to citizens, showing the need to adopt more conscious lifestyles and to correctly send waste for recycling. And, of course, in everything it does, it seeks to close the loop and give back to the community.

<p>Quartel Electrão</p>
Quartel Electrão

225 Fire stations

3 007 tons

<p>Escola Electrão</p>
Escola Electrão

985 Schools

457 tons of waste collected

<p>Door-to-Door collection</p>
Door-to-Door collection

12 municipalities

613,3 tons of waste collected

<p>Movimento Faz Pelo Planeta by Electrão</p>
Movimento Faz Pelo Planeta by Electrão

5,036 views

653,587 impressions

<p>TransforMAR</p>
TransforMAR

13 sessions

298 participants

<p>Atrasados Ambientais</p>
Atrasados Ambientais

+ 5.4 million people reached

48 news stories and + 1.8 million reach

<p>20 Anos Electrão</p>
20 Anos Electrão

+ 1,542,000 people reached

+ 1,000,000 interactions

<p>International E-Waste Day</p>
International E-Waste Day

46 boxes delivered by post

590kg of e-waste collected

<p>Digital Platforms</p>
Digital Platforms

248 889 users

246 275 sessions

<p>Electrão Empresas</p>
Electrão Empresas

+ 2 000 participants

161 tons of waste collected

<p>Electrão Tailormade</p>
Electrão Tailormade

8 Companies
6 Digital influencers

<p>Vidrados no Ambiente</p>
Vidrados no Ambiente

277 establishments contacted

Media

Reaching more people

Electrão has been featured in various print and digital media. We went on television, radio, magazines and newspapers to tell the stories of our activity, our campaigns and the most important milestones we achieved during 2023. We also took advantage of some opportunities to reinforce our message, talk about the sector and raise awareness of the need to recycle.

1 133
News
+5.4m €
AVE
More than ten tonnes of products donated on the Electrão digital platform in 2024
2025-01-11
More than ten tonnes of products donated on the Electrão digital platform in 2024
Electrão doubles the amount of household appliances collected door-to-door in 2024
2025-01-15
Jornal de Negócios
Electrão doubles the amount of household appliances collected door-to-door in 2024
REPARA Academy teaches how to give electrical equipment a second life
2025-01-22
REPARA Academy teaches how to give electrical equipment a second life

Social Media

Sustainability is a click away

Electrão's online presence reflects a lot about its activity. It's through Linkedin, Facebook and Instagram that it gets closer to citizens on a daily basis, answers questions immediately, communicates the latest campaign news, clarifies doubts about recycling and shares small and large tips for a more sustainable life.

Facebook
+62 thousand
Followers
+5.6 million
People reached
141
Publications
Know more
Instagram
+16 thousand
Followers
+1.9 million
People reached
163
Posts
Know more
Linkedin
+8 thousand
Followers
+315 thousand
People reached
157
Posts
Know more
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